Michael Ostrofsky
Founder
today’s digital advertising environment simply doesn’t work for producers of quality content, advertisers, and consumers.
99.65
Despite the trillion-dollar valuations and all the other high tech hocus pocus surrounding today’s major advertising platforms – digital display ads fail to connect with consumers 99.65% of the time. That alone should tell you the system as it currently stands is broken.
For producers of quality content, such as newspaper and magazine publishers or radio and television broadcasters, income from their websites is severely hampered as their inventory is priced at ever shrinking, commoditized rates.
So, while that is fine for a video sharing platform to profit from as its users post their content, including stuff taken from elsewhere, at almost no cost to them – it is insufficient to cover the costs of a newsroom capable of generating a year's long investigative story that benefits an entire region and helps society.
Despite the claims of advanced technologies that place ads in front of the right people at the right time, ads are still sprayed around the internet no differently than print, broadcast, and outdoor ads were 60 years ago – by educated guess.
Sure, the guesses are based on internet usage and are supposedly timely – but they are still guesses, nonetheless. How many times have you searched for a product, bought one, then find yourself buried in ads for related products for weeks after you have made your purchase? Because the algorithms are guessing that you are still interested. And they are wrong.
Consumers are so annoyed by today’s advertising products over 40% of them have installed ad blockers to keep them away. Who can argue with them?
From intrusive ad products ranging from pre-roll video ads you must suffer through before hitting the skip button to being bombarded with poorly targeted messages for products and services they would not buy in a million years – consumers are fed up with the status quo. And they are increasingly annoyed by technologies that make them feel like their privacy is being invaded.
today’s digital advertising doesn’t work for producers
For producers of quality content, such as newspaper and magazine publishers or radio and television broadcasters, income from their websites is severely hampered as their inventory is priced at ever shrinking, commoditized rates.
So while that’s fine for a video sharing platform to profit from as its users post their content, including stuff taken from elsewhere, at almost no cost to them – it’s insufficient to cover the costs of a newsroom capable of generating a years long investigative story that benefits an entire region and helps society as a whole.
today’s digital advertising doesn’t work for advertisers
Despite the claims of advanced technologies that supposedly place ads in front of the right people at the right time, ads are still sprayed around the internet no differently than print, broadcast, and outdoor ads were 60 years ago – by educated guess.
Sure the guesses are based on internet usage and are supposedly timely – but they’re still guesses nonetheless. How many times have you searched for a product, buy one, then find yourself buried in ads for similar products for weeks after you’ve made your purchase? Because the algorithms are guessing that you’re still interested. And they’re wrong.
today’s digital advertising doesn’t work for consumers
Consumers are so annoyed by today’s advertising products over 40% of them have installed ad blockers to keep them away. Who can argue with them?
From intrusive ad products ranging from pre-roll video ads you have to suffer through before hitting the skip button to being bombarded with poorly targeted messages for products and services they wouldn’t buy in a million years – consumers are fed up with the status quo. And they’re increasingly annoyed by technologies that make them feel like their privacy is being invaded.
we have a new approach
we have a new approach
we have a new approach
we have a new approach
we have a new approach
Founded in 2020, lyke media has a completely different approach to delivering digital advertising. We can’t get into too much detail here – as Silicon Valley would love to pick off our work – but everyone from the former CEO of the largest newspaper chain in the United States to the savviest media buyers have good things to say about it.
Our approach takes advantage of the internet’s unique ability for two-way communication to deliver messages consumers want to see. Our approach will create valuable, mutually beneficial relationships between producers of quality content, advertisers, and consumers – and our approach has been described as “a blinding glimpse of the obvious.”
Founded in 2020, lyke media has a completely different approach to delivering digital advertising. We can’t get into too much detail here – as Silicon Valley would love to pick off our work – but everyone from the former CEO of the largest newspaper chain in the United States to the savviest media buyers have good things to say about it.
Our approach takes advantage of the internet’s unique ability for two-way communication to deliver messages consumers want to see. Our approach will create valuable, mutually beneficial relationships between producers of quality content, advertisers, and consumers – and our approach has been described as “a blinding glimpse of the obvious.”
for producers.
For producers, we offer the promise of increased on site and off site income through a series of premium, high performing advertising products consumers will find useful. Products that generate revenue where paywalls drive it away.
1
for advertisers.
For advertisers, our products offer the ability to uncover fans of their brands plus cost-effective ways to communicate with those fans on an ongoing basis. No more guessing.
2
for consumers.
For consumers, we’ll give them a voice so the brands they rely on can reach them with their latest news and offers in an exciting new way as they go about their day. And they’ll be able to access those very best offers precisely at the moment of purchase.
3
consumers don’t hate advertising.
Over the years, we’ve heard many marketers say “consumers hate advertising” as they try to figure out new ways to connect with the people they believe would be interested in their products.
We know there’s nothing further from the truth. Consumers do not hate advertising. They just hate all the nonsense surrounding it. If consumers truly hated advertising, then the fastest growing CTV products would not be the ad supported ones.
At lyke media, we believe consumers love advertising. Good advertising promotes products and services they’re interested in. They love learning about new products from brands they trust that make their lives better. They love finding a coupon for something they can use. They love e-commerce promo codes that save them money.
For far too long, the internet has been dominated by advertising platforms spewing out ads that are ignored nearly 100% of the time. An order of magnitude change in improvement is needed – and the team at lyke media is about to do it with a platform that will prove to be superior throughout the customer acquisition process.
take the first step
If you’re interested in learning more about what we’re up to, please feel free to contact me today. Upon approval of our NDA, we’ll be happy to run you through a 15 minute overview of our work.
Thanks for stopping by.
